Sanctions and Iran`s Oil Industry

Since the Islamic Revolution in 1979, Iran has been affected by economic sanctions imposed by Western countries especially the U.S. From 2006 and with increasing Iranian nuclear standoff with P5+1 group, the United Nations has frequently imposed economic and financial sanctions against Iran. As a result of these international restrictions and their management by an international organization, Iran's exports have been heavily reduced. Given the sanctions on the oil industry in Iran and the lack of a comprehensive model of export performance of Iranian petroleum products in the sanctions period, this research can help improve and develop this industry in international markets. The research method is phenomenological and the statistical population includes export and marketing managers and oil industry experts. Non-probable sampling and snowball sampling method was used in this research. In this qualitative study, semi-structured in-depth interviews were used to gather information and 7 in-depth interviews on saturation law were conducted. Structural, internal, interpretive and descriptive validity were used for validation. For surveying reliability, revision while coding and surveying by another informed person were used to insure correct coding. This research uses a qualitative study to determine the effect of returning sanctions on the export performance model of Iranian petroleum products. After open, pivotal and selective coding and the use of Atlas quality software, the background of Iran's oil products export performance in sanctions are: market orientation, company resources, marketing mix, macro environment and items of Iranian oil products export performance in sanction includes: financial performance, customer satisfaction and customer retention in sanction situation. Most of the previous studies have focused on positivism and quantitative research methodology while we used the qualitative and mixed method in this research.