Modern Marketing Methods In The Context Of Post-Modern Marketing Approach: Sample Company Practices

Ascending consumer needs and expectations by the effect of global developments are highly affected by the technological improvements. The marketing and marketing communication sectors are accepted as the world’s fastest changing sectors. The common and effective usage of internet has converted the sense of marketing completely in 2000s. Today marketing went beyond the places where the traditional methods are used and started to utilize by the benefactions of technology. The brand new and unforeseeable marketing ways have emerged and this process has been continuing. In the current competition conditions which customer relationships is that important, businesses need to know trends and developments in the market, customers’ expectations and needs and must adopt a customer oriented marketing insight. The balance of modern marketing comprise customers and their needs whereas the balance of conventional marketing comprise product/service provider or product itself. Modern marketing is a customer oriented approach but product oriented. Therefore, nowadays, reorganizing business’ processes, technology and culture according to customer wants and needs come into prominence. Modern marketing approach base on separating people familiar and different groups according to their consumption behaviors, target oriented marketing, customer satisfaction and sending integrated marketing messages to provide repurchase behavior. At the end of the 20.century, modern society came to postmodern phase via production infrastructure stand on information technologies. This new management world(e-commerce, e-business, e-government) which also named as new economy and takes internet usage center represent a transition period carry out old and new in same time actually. This period has increased postmodern world’s rise by affecting superstructural concepts like culture, communication and art. On account of marketing area is positioned in a environment which is affected by economy, psychology, sociology, social psychology, politic, culture, legal environment; postmodern culture has effected marketing’s structure, tissue and strategies. The increasing importance of marketing for today’s business life forces enterprises to use different marketing methods. In this paper, different marketing trends from various sample companies are analyzed.