Determining The Impact Of Characteristic Features In Basic Marketing Decisions For Çeşme County: A Study On University Students

Following the Industrial Revolution, tourism sector has become one of the rapidly growing sectors and stood out as the core element of growth in many countries. Closing the deficits in the balance of international payments, creating employment and increasing the internal revenues are the main benefits it provides which speed up the race in securing the countries’ competitive positions in this sector. No matter how rich a touristic destination’s supply resources may be, it would still need to take the right steps in the marketing field in order to achieve success in efforts towards tourism. The objective of this study is to determine the impact of characteristic features in basic marketing decisions for Çeşme County. Main Factors Scale (Akpulat,2012) was used in Çeşme’s marketing in the study. The students of Çeşme Tourism and Hotel Management College were selected as the population whilst the scale was implemented on 283 students. As a result of the study, it was found that the length of living in Çeşme and the seniority of the participants had an effect on their answers. In other words, the longer the participants lived in the district, the more positive answers they gave. In addition, it seems that there was no significant relationship between the responses of the participants and their gender, abroad experience, educational program and length of working in the tourism industry. The study revealed that the duration experienced in the county had an impact on the decisions made. The sample group is the tourism administrators who live in the county. Therefore, the results of this study would shed light on new studies and future decisions.