Entertainment Spaces And New Media: an Evaluation on The Appearance of Space

This study tries to explain the social aspects of entertainment spaces through new media. As it is known the individual engages in leisure activities in social life. Leisure activities have benefits both on an individual and a social life. In addition to the individual benefits of leisure activities such as rest, being happy, having a good time, there are also important social functions such as socialization. Leisure activities that take place in different ways from past to present have become one of the most common social aspects of urban life today. Urban leisure activities that usually take place around a place are experienced aroud places such as, sports places, shopping places, entertainment places in urban life. The main subject of the study is the entertainment places. Entertainment places continue to exist, even in different forms from past to present. One of the most visible of these forms recently is cafes. Today, cafes which are very common especially in urban life, are an important leisure place. Cafes with their different concepts, physicial structures and costumers profiles are an important field for study the life-structure axis. In recent times, such entertainment places may become an object of pretentious consumption beyond a leisure time activity. With the presence of these spaces, presenting the space with an indicative value has become quite common. In this study, the interaction between space and the individual in Huqqa, which is a cafe, was discussed through new media, it was tried to be understood and interpreted. This place is one of the most famous non-alcoholic entertainment place in Istanbul. In addition, the location, which is locatedon the edge of the Bosphorus and is an important entertainment area with its concept, physical structure and social life, is a noteworthy research area. In this context, in the study, a netnographic analysis was made through Google comments. As a result of the study, comments about the cafe obtained through Google were compiled and discussed. The interpretations, which are basically shaped in three elements, intersect on space and value (price), space and quality, and space and social appearances. As a result, it seems that there is not a single motivation factor at the point of performing a consumption action. It is seen that the space and its social appearance are a driving force for consumption.