Abstract :
Due to the remarkable developments in democracy, human rights, freedoms, production, and information communication technologies in our age, people now have many alternatives in doing almost every job and meeting their own needs throughout their life. Therefore, the place of persuasion in human life, its importance, and usage areas are increasing day by day. The aim of the study in this context is to reveal the importance Turkish society attaches to the phenomenon of persuasion and the factors emphasized on persuasion. When the findings obtained from the content analysis were examined, Turkish society mostly adopted the method of “persuasion” among the methods of changing/creating an attitude. They gave great importance to the “effective and good speech” factor in terms of the characteristics of the person who convince and the factors that facilitate the persuasion. They accepted the “receiver‟s structural and knowledge deficiencies” as the factor that makes persuasion difficult. At the end of this study, some suggestions were provided to politicians, researchers, and anyone or any institution interested in the studies on persuasion in Turkish society in the future
