Title of article :
SUCCESS AND FAILURE OF MOBILE APPLICATIONS
Author/Authors :
Chintalapudi ، Sai kiran School of Information Technology - Vellore Institute of Technology , Chandan ، B.N School of Information Technology - Vellore Institute of Technology , R ، Sudhakar School of Mechanical Engineering - Vellore Institute of Technology
Abstract :
The main idea of this project is to know the reason behind the failure and success of mobile applications. Applications (apps) are soft ware specifically designed or mobile devices. The usefulness of mobile devices has increased greatly in recent years all owing users to perform more tasks in a mobile context. Increase in usefulness has made the developers to develop applications with in no time causing them to fail. We will find out the reasons behind the failure.
Keywords :
Mobile Applications , Marketing , Failure , Success
Journal title :
South Asian Journal of Marketing and Management Research
Journal title :
South Asian Journal of Marketing and Management Research
