MAKE IN INDIA INITIATIVE: A KEY FOR SUSTAINABLE GROWTH

Make in India was a launched to respond to a critical situation of 2013, the much-hyped emerging markets bubble had burst, and India’s growth rate had fallen to its lowest level in a decade. The promise of the BRICS nations had faded, and India was tagged as one of the so-called ‘Fragile Five’. Global investors were in doubt whether the world’s largest democracy was a risk or an opportunity. India’s 1.2 billion citizens questioned whether India was too big to succeed or too big to fail. India was on the brink of severe economic failure. The Make in India program was launched by The Hon’ble Prime Minister Mr. Modi in September 2014 as part of a wider set of nation-building initiatives. The programme has been devised to transform India into a global design and manufacturing hub. Against the backdrop of this crisis, and quickly became a rallying cry for India’s innumerable stakeholders and partners. It was a powerful, galvanising call to action to India’s citizens and business leaders, and an invitation to potential partners and investors around the world. But, Make in India is much more than an inspiring slogan. It represents a comprehensive and unprecedented overhaul of out-dated processes and policies