The Role of National Media Programs in the Prevention of Childhood Cancer

Background: In the contemporary century, the media has played a significant role in educating communities.[Objectives: The purpose of this research is to investigate the role of national media programs in the prevention of childhood cancer. Methods: Participants in this research study included ordinary people, parents of children with cancer, and pediatric oncologists. The study was performed for six months (2017) in Bahrami and Mahak hospitals. Participants were asked questions about the role of the media in the prevention of childhood cancer, and their answers were recorded in a questionnaire. Results: The results showed that, while ordinary people evaluate the role of national media programs, their simplicity and comprehensibility in the prevention of childhood cancer as desirable, parents of children with cancer consider this program’s comprehensibility as low. Physicians also considered the influence of the contents of radio and television programs as low but their simplicity as desirable. Conclusions: Our study confirmed the effectiveness of national media programs in the prevention of childhood cancer. The level of education of parents was effective in understanding media education in the prevention of childhood cancer.