Title of article :
Research on the influence of information technology investment on production cost management innovation in the retail industry under the 020 model
Author/Authors :
Cai, Chen Innovation management Department - Suan Sunandha Rajabhat University - Bangkok, Thailand
Abstract :
Nowadays, every sector strives to provide its customers an exceptional experience. With an online to
offline retailing structure, higher prots may be made while still providing customers with dependable
service. Offline and online techniques are also covered in this framework for improving production
management. Online to offline (O2O) models are included here for various retail sales of particular
items from the sector since information technology plays a vital role in retail production manage-
ment. Industries must innovate or die if they want to remain competitive in the future marketplace.
Because of this, innovation has become a popular term in the business world. Innovative product
cost management technique that incorporates idea development, dissemination, and conversion. To
get around this concept, one must use an approach that does not rely on distribution. The model's
usefulness in Realtime is shown via numerical examples. Critical parameters are used in a sensitivity
analysis. Graphical ramications and special situations give further evidence of the current study's
global optimization. Index Terms.
Keywords :
Information technology , Retail industry , Innovation strategy , Online to offline
Journal title :
International Journal of Nonlinear Analysis and Applications