legal protection of collective trademark holder in business competition perspective

this study examines 2 (two) main issues, namely how is the regulation of collective brands in the legal system in indonesia, and can collective brands be used as alternatives to brand protection to reduce business competition? the method used is a normative method with a legislative approach and a case approach. the results of the research prove that the regulation of the collective mark has been regulated in the brand law no.20 of 2016 concerning brands. however, people s understanding of the trademark law is still lacking so that people do not register their brands individually or collectively.