development of pairing card learning media to improve the ability to recognize the concept of numbers

media is a tool in conveying material to children. this study aims to improve the ability to recognize the concept of children s numbers by developing a media pairing card . the research subjects were 50 children aged 4-5 years in dki jakarta. the research method used is research and development (r d) with data analysis techniques through qualitative and quantitative. the pairing card learning media is developed through 4 main steps, namely introduction (analysis of needs and objective conditions), media development, media validation and revision, and media implementation. the pairing card media was tested with one on one, small-scale trials, and large-scale trials. the results showed that the pairing card media significantly improved the ability to recognize the concept of children s numbers. this study answers the question of developing media innovation, namely pairing cards which are effective in increasing children s ability to recognize number symbols, showing number symbols, mentioning number symbols, and comparing number magnitudes. furthermore, this study also predicts the existence of other contributing influences, namely the playing techniques used in the pairing card media game.