Title of article :
Public Relations and Creative Industries: Tracking of Public Relations in the Creative Industries
Author/Authors :
hızal, senem gençtürk
From page :
119
To page :
139
Abstract :
In parallel with the inconsistencies and quests in the original definition of creative industries, it should also be discussed what areas are included in the creative industries. This study aims to demonstrate how the creative industries are and should be related with the concept of public relations. Accordingly, the study aims to open this discussion by pointing out the contributions and directions that this relation could give to new fields of study in the field of public relations in academic terms. In the study, the status and the status quest of public relations in the creative industries is considered at three levels: concentration-convergence, creativity and creative identities, while preserving other possible levels.
Keywords :
Public relation , advertising , creative industries , creative identities , convergence
Journal title :
Communication: Research Journal
Journal title :
Communication: Research Journal
Record number :
2710626
Link To Document :
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