Title of article
Public Relations and Creative Industries: Tracking of Public Relations in the Creative Industries
Author/Authors
hızal, senem gençtürk
From page
119
To page
139
Abstract
In parallel with the inconsistencies and quests in the original definition of creative industries, it should also be discussed what areas are included in the creative industries. This study aims to demonstrate how the creative industries are and should be related with the concept of public relations. Accordingly, the study aims to open this discussion by pointing out the contributions and directions that this relation could give to new fields of study in the field of public relations in academic terms. In the study, the status and the status quest of public relations in the creative industries is considered at three levels: concentration-convergence, creativity and creative identities, while preserving other possible levels.
Keywords
Public relation , advertising , creative industries , creative identities , convergence
Journal title
Communication: Research Journal
Journal title
Communication: Research Journal
Record number
2710626
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