Title of article
Marketing moves: a new approach to profits, growth, and renewal: by Philip Kotler, Dipak C. Jain, and Suvit Maesincee. Boston, MA: Harvard Business School Press, 2002. 193p. $29.95. ISBN 1578516005
Issue Information
روزنامه با شماره پیاپی سال 2002
Pages
2
From page
434
To page
435
Journal title
The Journal of Academic Librarianship
Serial Year
2002
Journal title
The Journal of Academic Librarianship
Record number
272994
Link To Document