A Story-based Design: A Research on Narrative Packaging Design

Designers can use the story, as a common language, to improve the packaging of cultural artifacts. Knife packaging, as one of the most important handicrafts of Zanjan province, can be a factor in supplying and selling this product in domestic and foreign markets. The main objectives of this research were to provide a design process for designing products related to emotions. To this end, a collection of stories related to this product was extracted; 30 users were surveyed and questioned as a sample. This study uses a descriptive-analytical method. In the descriptive part we have studied the storytelling method in the design process and in the analytical section we offered a checklist of stories and proverbs and examined them. Finally, the best story was chosen, and the knife was designed using the principles of storyboarding and scenario planning and considering the story-based packaging designed by principles. After taking time to make sure that the questionnaire was fully understood by the user and conducting the survey, the data were extracted, and statistical analysis was performed. The feedback of the users was reviewed and according to the results, it can be found out that the principles of the story in Zanjan knife packaging design have a significant effect on the interaction and emotions of users.