Author/Authors :
Kudham Salman, Mohanad University of Baghdad, Iraq , Qader Al Nuaimi, Salah Abdal University of Baghdad, Iraq
Abstract :
This paper aims to know the extent of the impact of performance management in its dimensions
(performance planning, performance measures, performance standards, performance reports) in enhancing
the strategic response. Design / Methodology / Approach: An intentional descriptiveanalytical
study was used that included 122 managers of senior, middle or operational levels, and
structural equation modeling was used to test hypotheses. The performance management variable
and strategic response achieved a high level of importance, and this indicates the agreement of the
sample members that the company is interested in providing the necessary approach for interaction
and cooperation to raise the level of performance, improve productivity, and adapt to changes that
occur in the internal and external environment. Constraints/implications of the research: targeting
a sample of the large oil sector, which includes more than 15 companies distributed over geographical
areas spread throughout the country, and a refinery company adopted the research variables. Using
the (Stepwise) method of testing the significance of dimensions and after deleting the non-significant
dimensions, it becomes clear that the model ultimately depends on two sizes (performance planning,
performance reports) from the dimensions of the performance management variable, which represents
a significant impact in enhancing strategic response operations. This paper seeks to include
the company’s proactive business strategy and rapid response to environmental challenges and current
and future crises and provide the basic requirements to confront competitors by paying attention
to developing perceptions and expectations associated with potential environmental changes.