The Viewpoint of Sports Clubs’ Managers on Sports Marketing

Purpose: The purpose of this study is the importance of sports marketing in Taekwondo. Methodology: This research is considered applied research in terms of purpose, and the research method is a descriptive survey. A researcher-made questionnaire did the research. The statistical population of this study includes all managers (including 365 members of technical managers, executive managers, and coaches) of Taekwondo sports clubs in Guilan province. The statistical description of research variables and inferential statistics method was used to analyze the collected information. Findings: The results of this study showed that the main components of price, product, place, and promotion have a positive and significant effect on sports marketing. Originality: In this article, the researcher has suggested the importance of sports marketing for the growth of the sports industry and helping to develop the sport of Taekwondo. The results of this study are valuable for communities that seek to develop their sports marketing programs.