Title of article :
RISK MANAGEMENT IN HORTICULTURE: A STUDY IN RAYALASEEMA REGION
Author/Authors :
Subbaraudu ، S. Department of Economics - S. K. University , Naveena ، P. III BBA in SR Degree College Pamidi , Jayasree ، P. III BBA in SR Degree College Pamidi
Abstract :
The climatic conditions of the region can be divided into four seasons. The period from December to February is dry and comparatively cool season. Horticulture, the branch of plant Agriculture with garden crops, generally fruits, vegetables, and ornamental plants. The word is derived from the Latin hortus, “garden,” and colere, “to cultivate.” The actual area brought under horticulture in the Rayalaseema Region for the year 2017-18 was 1748380 Ha, accounted for production 30173958 million tones. The red soils in the Rayalaseema region together with soft racy soils are found to be highly suitable for all types of horticultural crops. The red soils promote high productivity of horticulture crops. Each day, farmers confront different types of risk but changes in the risk environment and available tools available to manage the risk make it a compelling reason to engage in risk management education. Many a farmers electrocuted and lost their lives by way of coming into contact with the live-wires of the fence so arranged around the gardens. In addition, snake bites have also resulted in the loss of life of horticulturists. In addition, power supply was more erratic and irregular, often low voltage did not facilitate the horticulrists to provide water to the horticultural fruit bearing plants.
Keywords :
Engage , Irregular , Horticultural , Unfortunately
Journal title :
South Asian Journal of Marketing and Management Research
Journal title :
South Asian Journal of Marketing and Management Research