PROBLEMS IN THE MARKETING OF AGRICULTURAL PRODUCTS IN INDIA -AN OVERVIEW

Agriculture is the backbone of an agriculture country, like India. The marketing of farm products is a complex process in agriculture. Agricultural marketing involves many activities and processes through which the nutriment and raw material move from the farm to the final consumers. The marketing system should be so designed as to give proper reward to the efforts of the agriculturist. But unfortunately, in India, the middlemen enjoy the benefits at the cost of disability, illiteracy of the poor Indian farmers. This paper focuses to know the problems faced by the farmers in the marketing of agriculture products and to offer valid suggestions to overcome the problems faced by the Indian farmers at the time of marketing their produced goods.