A STUDY ON THE CUSTOMERS’ PERCEPTION OF DIFFERENT CHILDREN’S HEALTH DRINKS

This study focuses on the customers’ preferences / perceptions of the health drink market in North 24 Parganas district of West Bengal, India. A sample survey, employing questionnaire method has been done. The questionnaire carried several questions related to different factors like customers’ preferences, brand image, nutrition value, color, price, packaging, flavor etc. of seven popular brands of health drinks. Further, questions concerned with factors like the income level of the customers, occupation, child’s age and the tagline of the brands were also incorporated in the questionnaire. The responses obtained from the customers were subjected to a few simple statistical analyses which resulted in some very interesting revelations.