The Effect of Sports Managers' Literacy on the Performance of Football Clubs in Iranian Leagues

This study aimed to the effect of sports managers' literacy on the performance of football clubs in Iranian leagues. The method of this research was descriptive correlational. The statistical population consisted of all managers of foot ball clubs in Iranian leagues. 26 7 questionnaires were distributed among managers as the research sample. The research instruments included a questionnaire on sports managers' literacy (semi researcher made) and the performance of sports clubs (Shafiee et al., 2013). The tool's validity was confirmed using th e opinion of experts. Smart PLS 3 software was used to analyze the data and the relationships between the variables. Findings showed that respectively, media literacy (Path coefficient: 0.88; T Value: 7.65); Technology Literacy (Path coefficient: 0.78; TValue: 5.87); Legal Literacy (Path coefficient: 0.76; T Value: 5.19); Managerial literacy (Path coefficient: 0.67; T Value: 3.50), and financial literacy (Path coefficient: 0.62; T Value: 2.53) had significant effects on the performance of football clubs. Based on the findings, it was found that sports managers should use a variety of literacy in different areas of decision making and face different problems to provide the ground for better success and performance of the club.