A STUDY ON CUSTOMER AWARENESS TOWARDS INTERNET BANKING – WITH REFERENCE TO TUMKURDISTRICT

The E-Banking is increasingly becoming popular because of convenience and customer-friendly. It has reduced transactional costs for the financial institutions and helped them to provide variety of services to their clients. E-Banking has not only reduced the time consumed in financial transactions, it has shrunk the geographical frontiers to make their business truly global. The present paper explores the customer’s perception towards e-banking in India. The e-banking services divided into two. One is payment services and the other is Request services. Customer’s satisfaction towards payment services, request services and e-banking issues are analyzed. The results are discussed along with suggestions for improving e-banking services in India. It makes available to customers a full range of services including some services not offered at branches. Internet banking has the advantage that the customer avoids traveling to and from a bank branch. In this way, Internet banking saves time and money provides convenience and accessibility (Karjauloto, 2003).Since then, Internet banking has been able to successfully cross the chasm as a complete service within the financial services industry but not up to the mark. As mentioned above, technologies in the early market provided many single services and not complete solutions during this period