Title of article :
The effect of new package design on product attention, categorization and evaluation
Author/Authors :
Jan P. L. Schoormans، نويسنده , , Henry S. J. Robben، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 1997
Keywords :
Product attention: Product categorization: Packaging design: Consumer evaluation
Journal title :
Journal of Economic Psychology
Journal title :
Journal of Economic Psychology
