Title of article :
A model for the effects of psychological pricing in Gabor–Granger price studies
Author/Authors :
Michel Wedel، نويسنده , , Peter S. H. Leeflang، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 1998
Pages :
24
From page :
237
To page :
260
Keywords :
Pricing , Splines , Gabor-Granger price experiment , Mixture model
Journal title :
Journal of Economic Psychology
Serial Year :
1998
Journal title :
Journal of Economic Psychology
Record number :
274357
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=274357
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