Title of article :
An error components approach to segmentation and modelling brand choice dynamics
Author/Authors :
Abhik Roy، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 1998
Pages :
22
From page :
463
To page :
484
Keywords :
Consumer segmentation methodology , Psychological processes underlying choicebehaviour , Scanner panel data
Journal title :
Journal of Economic Psychology
Serial Year :
1998
Journal title :
Journal of Economic Psychology
Record number :
274368
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=274368
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