Title of article

The marketing firm

Author/Authors

Gordon R. Foxall، نويسنده ,

Issue Information

روزنامه با شماره پیاپی سال 1999

Pages

28

From page

207

To page

234

Keywords

Marketing , Consumer behaviour , Operant behaviourism , Theory of the ®rm

Journal title

Journal of Economic Psychology

Serial Year

1999

Journal title

Journal of Economic Psychology

Record number

274390