Title of article
The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership
Author/Authors
RajdeepGrewal، نويسنده , , Raj Mehta، نويسنده , , Frank R. Kardes، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2000
Pages
20
From page
233
To page
252
Keywords
Consumer behavior , Motivation , consumer attitudes
Journal title
Journal of Economic Psychology
Serial Year
2000
Journal title
Journal of Economic Psychology
Record number
274423
Link To Document