مرکز منطقه ای اطلاع رساني علوم و فناوري - An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing

Title of article :

An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing

Author/Authors :

A. O’Cass، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2000

Pages :

From page :

545

To page :

576

Keywords :

Product involvement , Advertising involvement , Consumption involvement , Purchase decision involvement , Consumer involvement

Journal title :

Journal of Economic Psychology

Serial Year :

2000

Journal title :

Journal of Economic Psychology

Record number :

274438

Link To Document :