مرکز منطقه ای اطلاع رساني علوم و فناوري - The role of corporate image and extension similarity in service brand extensions

Title of article :

The role of corporate image and extension similarity in service brand extensions

Author/Authors :

Ko de Ruyter، نويسنده , , Martin Wetzels، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2000

Pages :

From page :

639

To page :

659

Keywords :

experimental study , Brand extensions , Corporate image , Services

Journal title :

Journal of Economic Psychology

Serial Year :

2000

Journal title :

Journal of Economic Psychology

Record number :

274444

Link To Document :