• Title of article

    Effects of the awareness of social dilemmas on advertising budget-setting: A scenario study

  • Author/Authors

    Ad Pruyn، نويسنده , , RikRiezebos، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2001
  • Pages
    18
  • From page
    43
  • To page
    60
  • Keywords
    Advertising , decision making , Social Dilemma , Social value orientation
  • Journal title
    Journal of Economic Psychology
  • Serial Year
    2001
  • Journal title
    Journal of Economic Psychology
  • Record number

    274451

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=274451