مرکز منطقه ای اطلاع رساني علوم و فناوري - Effects of the awareness of social dilemmas on advertising budget-setting: A scenario study

Title of article :

Effects of the awareness of social dilemmas on advertising budget-setting: A scenario study

Author/Authors :

Ad Pruyn، نويسنده , , RikRiezebos، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2001

Pages :

From page :

To page :

Keywords :

Advertising , decision making , Social Dilemma , Social value orientation

Journal title :

Journal of Economic Psychology

Serial Year :

2001

Journal title :

Journal of Economic Psychology

Record number :

274451

Link To Document :