Title of article
Brand personality: How to make the metaphor fit?
Author/Authors
Gian Vittorio Caprara، نويسنده , , Claudio Barbaranelli، نويسنده , , Gianluigi Guido، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2001
Pages
19
From page
377
To page
395
Keywords
Brand personality , Psycholexical approach , Five Factor Model
Journal title
Journal of Economic Psychology
Serial Year
2001
Journal title
Journal of Economic Psychology
Record number
274472
Link To Document