مرکز منطقه ای اطلاع رساني علوم و فناوري - The role of stimuli in a virtual shopping environment: A test of predictions derived from conditioning models of marketing firms

Title of article :

The role of stimuli in a virtual shopping environment: A test of predictions derived from conditioning models of marketing firms

Author/Authors :

Phil Reed، نويسنده , , John McCarthy، نويسنده , , NermenLatif، نويسنده , , Julie DeJongh، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2002

Pages :

From page :

449

To page :

467

Keywords :

Blocking , Marketing , learning , Discriminative stimuli , Pavlovian conditioning

Journal title :

Journal of Economic Psychology

Serial Year :

2002

Journal title :

Journal of Economic Psychology

Record number :

274519

Link To Document :