Title of article
The behavioral economics of consumer brand choice: Establishing a methodology
Author/Authors
Gordon R. Foxall، نويسنده , , Teresa C. Schrezenmaier، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2003
Pages
21
From page
675
To page
695
Keywords
Marketing , Consumer choice , Brand selection , behavioral economics , Matching law , Maximization
Journal title
Journal of Economic Psychology
Serial Year
2003
Journal title
Journal of Economic Psychology
Record number
274588
Link To Document