Title of article
Chinese children’s understanding of commercial communications: A comparison of cognitive development and social learning models
Author/Authors
Kara Chan، نويسنده , , James U. McNeal، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
21
From page
36
To page
56
Keywords
children , television , Social learning , Consumer socialization , Advertising
Journal title
Journal of Economic Psychology
Serial Year
2006
Journal title
Journal of Economic Psychology
Record number
274717
Link To Document