مرکز منطقه ای اطلاع رساني علوم و فناوري - Chinese children’s understanding of commercial communications: A comparison of cognitive development and social learning models

Title of article :

Chinese children’s understanding of commercial communications: A comparison of cognitive development and social learning models

Author/Authors :

Kara Chan، نويسنده , , James U. McNeal، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2006

Pages :

From page :

To page :

Keywords :

children , television , Social learning , Consumer socialization , Advertising

Journal title :

Journal of Economic Psychology

Serial Year :

2006

Journal title :

Journal of Economic Psychology

Record number :

274717

Link To Document :