Title of article
Price discrimination through online couponing: Impact on likelihood of purchase and profitability
Author/Authors
MikhaelShor، نويسنده , , Richard L. Oliver، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
18
From page
423
To page
440
Keywords
Web promotions and coupons , Segmentation and pricediscrimination , Willingness to pay and consumer behavior
Journal title
Journal of Economic Psychology
Serial Year
2006
Journal title
Journal of Economic Psychology
Record number
274737
Link To Document