Potential Markets for Beef: An Evidence from Pakistani Beef Industry

The current study is carried out to explore the beef exports from Pakistan and to understand the potential markets and the importance of beef meat industry in Pakistan. The secondary data have been used to conduct the research on beef export from 2002-2016. NPC (Nominal Protection Coefficient), RCA (Revealed Comparative Advantage) and RSCA (Revealed Symmetric Comparative Advantage) were estimated to find the possible international markets for beef. According to the findings internal markets are categorized into four categories of existing potential markets, future potential markets, low potential markets and markets with no potential. First category of beef markets with no potential includes Afghanistan, Qatar and Viet Nam. Second Category of beef markets for low potential includes Bahrain, Kuwait and Oman. Third category for existing high potential beef markets includes Saudi Arabia, UAE and Thailand. Fourth category of future potential markets consists the markets of Germany, Spain, Switzerland, Sweden, Denmark, Austria, Finland, United States of America, Belgium, Netherlands, Canada, Japan, Norway, Poland and Maldives.