Abstract :
Purpose: This study sought to investigate the relationship between financial literacy and investment decisions in the Iranian stock exchange and investigated the financial literacy of investors in the Iranian stock market. Methodology: To attain the purposes of the study, an inquiry was created containing two components related to investment decisions, including financial literacy and economic factors. The inquiry was delivered to a sample of 85 people. Descriptive data were used to expound on study samples in the way that frequency, mean, and standard deviation. In addition, of highest quality-sample t-test and a natural linear regression reasoning were used to test the study theory at a consequence level of 0.05. Findings: The main findings of this study include (I) the impact of financial knowledge and literacy on investment decisions and (II) the impact of economic factors on investment decisions. The focus was on investment and savings-related decisions and preferences. Originality/Value: Banks, financial institutions, and investors can benefit from understanding the impact of financial literacy, behavioral, and individual factors, thus inviting investors to other financial options. The study provided many recommendations, the most important of which, is by communicating financial factors and knowledge of finance to financial literacy, allowing decision-makers to anticipate economic events and plan for the future.
