Identifying and prioritizing the factors affecting the financing of social businesses through the banking industry

Due to the importance of financial structure in various fields, recognizing the major factors that affect the financing of projects and firms, is significant and important so that each company can take into account those determining and effective factors and the extent of impact. Each should plan and decide on their financial structure. The present study has identified and categorized the factors affecting the financing of social businesses through the banking industry. This research is applied and methodologically mixed. In the qualitative stage; the data collection tool was a qualitative and in-depth interview with experts. The statistical population included banking industry experts with a sample size of 15 people by purposeful judgment sampling to reach the theoretical saturation point. Findings were analyzed using data foundation theory. In a quantitive step ; the data collection tool was a researcher-made questionnaire and the statistical sample of the research included 150 bank managers in the country. Data analysis was performed by using structural equation modeling , SPSS and Smart PLS software. Then, using the obtained factors as sub-criteria and main components as pairwise comparison criteria, the ranking of social business financing instruments by AHP method according to the opinions of experts was shown so that the highest rank in terms of the factors required to finance social businesses through the banking industry is related to the factor of consequences and then respectively to the strategies, the pivital phenomenon, the intervening conditions, the grounding conditions and finally the causal conditions.