Title of article
Fuzzy modeling of client preference from large data sets: an application to target selection in direct marketing
Author/Authors
Setnes، نويسنده , , M.، نويسنده , , Kaymak، نويسنده , , U.، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2001
Pages
11
From page
153
To page
163
Keywords
Direct marketing , Fuzzy clustering , fuzzy systems. , Client segmentation
Journal title
IEEE TRANSACTIONS ON FUZZY SYSTEMS
Serial Year
2001
Journal title
IEEE TRANSACTIONS ON FUZZY SYSTEMS
Record number
395192
Link To Document