Abstract :
The shop floor of the department store has increasingly become a cluttered no-manʹs-land, no more than a space between competing branded concessions. Howard Watson describes how at Lotte, a department store in Seoul, South Korea, Universal Design Studio has applied its subtle decorative design style - first launched internationally in the Stella McCartney stores - to unifying effect. Copyright © 2007 John Wiley & Sons, Ltd.
Keywords :
Jonathan Clarke , Lotte experience , a space that was much more about curation , Eliden , a series of screens , Universal Design Studio , Lotte Department Store , accessories are highly personal , Seoul , South Korea , 2005-07 , Stella McCartney store designs , brand-orientated boxes , non-brand , black Plexiglass ceiling , triangular Corian units
