Abstract :
Loraine Fowlow describes how in Calgary, Alberta, Canadaʹs fifth biggest city, John Brown has established Housebrand, a practice that is notable both for its innovative approach to residential design and for its adeptness in understanding its client base and the particular context of the Calgary housing market. The company has masterfully matched its own skills and services to customer demand in a way that is almost unprecedented within the architectural profession. Copyright © 2007 John Wiley & Sons, Ltd.
Keywords :
Calgary , 2003 Award of Excellence for Innovation in Architecture , Carina van Olm , Housebrand , Housebrand is providing a meaningful alternative to the process of designing and renovating residential properties , BENSEN , BOCCI , architect-client relationship , Matthew North , University of Calgaryיs Facility of Environmental design , trade shows in Paris , VISION , Royal Architectural Institute of Canada , Milan , real-estate agent , John Brown , New York and Los Angeles , Tailored Home
