Awareness development for an energy management program for social housing in Canada

Social housing organizations compete with other social causes for limited public and private sector funding. While the environmental impact is important, it must be recognized that for most social housing organizations the most appealing aspect of an energy management program is the reduction in operating costs through reduced energy consumption. In order to secure financial resources for an energy management program, organizations will need to identify and address stakeholder perspectives in the formulation of ‘marketing’ strategies. The ‘marketing’ of an energy management program would be aimed at illustrating the substantial financial savings that can be achieved by increasing energy efficiency in social housing units. The bonus of an energy management program is the contribution towards environmental conservation and initiatives such as the Kyoto Protocol, as increased efficiency in energy usage and the subsequent reduction in overall energy consumption in social housing units contributes to reducing Canada’s greenhouse gas emissions.