Ken Monts، نويسنده , , Beverly Bonevac، نويسنده , , Joseph Lauer، نويسنده , , Dagnatchew Tessema، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 1997
Pages :
8
From page :
73
To page :
80
Abstract :
Competition will require changes in how market research is conducted and how customers are pursued. The question remains: How do we approach customer retention in a way that provides meaningful guidelines?
