Title of article :
Has Branding Failed the Utility Industry?
Author/Authors :
Alan Brew، نويسنده , , Lew Phelps، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 1998
Abstract :
Some flawed, and now discredited, experiments have thrown a shadow over the value of branding in the utility industry. But brands do have power in the energy industry, if they are well conceived and their execution is well supported.
Journal title :
The Electricity Journal
Journal title :
The Electricity Journal
