• Title of article

    Market Research for Electric Utilities

  • Author/Authors

    Glenn Shippee، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 1999
  • Pages
    8
  • From page
    43
  • To page
    50
  • Abstract
    Marketing research is increasing in importance as utilities become more marketing oriented. Marketing research managers need to maintain autonomy from the marketing director or ad agency and make sure their work is relevant to the utilityʹs operation.
  • Journal title
    The Electricity Journal
  • Serial Year
    1999
  • Journal title
    The Electricity Journal
  • Record number

    432613

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=432613