Author/Authors :
James D. Reitzes، نويسنده , , Lisa V. Wood، نويسنده , , J. Arnold Quinn، نويسنده , , Kelli L. Sheran، نويسنده ,
Abstract :
The treatment of SOS is the lynchpin to achieving retail competition, particularly for certain customer classes. Thus, the design of an effective strategy for achieving competition depends on the ability of regulators and retailers to recognize differences in transaction costs and switching behavior across different classes.