Author/Authors :
Kathleen Spees، نويسنده , , Lester B. Lave، نويسنده ,
Abstract :
Customer response is a neglected way of solving electricity industry problems. Historically, providers have focused on supply, assuming that consumers are unwilling or unable to modify their consumption. Contrary to these expectations, customers respond to higher prices that they expect to continue by purchasing more efficient appliances and taking other efficiency measures, a review of published studies indicates.
