Title of article
Cost leadership and pricing
Author/Authors
Rajeev K. Tyagi، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2001
Pages
5
From page
189
To page
193
Abstract
This paper shows that a cost leader need not have a strategy of pricing lower than its competitors. In particular, if firms first choose product positions (horizontal differentiation) simultaneously and then set prices, then the firm with a cost advantage sets a price higher than its competitors.
Keywords
Cost structure , pricing , Product positioning , Oligopoly
Journal title
Economics Letters
Serial Year
2001
Journal title
Economics Letters
Record number
434815
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