Title of article
Market structure, viewer welfare, and advertising rates in local broadcast television markets
Author/Authors
Keith Brown، نويسنده , , Peter J. Alexander، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2005
Pages
7
From page
331
To page
337
Abstract
We test the relationship between market structure, the price of advertising, and number of viewers in broadcast television markets, employing FCC license allocations as an instrument for structure. We find a positive relationship between concentration, advertising price, and viewership.
Journal title
Economics Letters
Serial Year
2005
Journal title
Economics Letters
Record number
435611
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