Title of article
Advertising and bidding for television rights
Author/Authors
Lynne M. Pepall، نويسنده , , Daniel J. Richards، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
5
From page
237
To page
241
Abstract
We show that competition among commercial television networks for star programming inputs depends on the nature of the network competition for advertising dollars. An important result is that the network acquiring the star content earns lower profit than its rivals
Keywords
Price competition , Product differentiation
Journal title
Economics Letters
Serial Year
2006
Journal title
Economics Letters
Record number
435854
Link To Document