Title of article
Retail buyer power through steering
Author/Authors
Alexander Raskovich، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
5
From page
221
To page
225
Abstract
In providing product information, retailers may steer some consumers to poorer matches yielding higher margins. Suppliers competing for steering offer positive retail margins. If suppliers can commit to meet competition, retail margins can be eliminated and total surplus increased.
Keywords
Buyer power , Credence services , Best-price clauses
Journal title
Economics Letters
Serial Year
2007
Journal title
Economics Letters
Record number
436287
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